Customer Survey
Ongoing customer surveys ensures LASER 3D maintains superior quality standards throughout every department.
Quality
LASER 3D systems are operated and serviced by experts. LASER 3D's streamlined processes produce quality, consistent and timely product.
Many in the laser cutting industry consider TRUMPH to be the Rolls Royce of laser cutting machines. LASER 3D agrees. That's why LASER 3D is Australia's largest owner of TRUMPH laser cutting machines with 8 TRUMPH lasers.
By working exclusively with TRUMPH and their distributor, Headland Machinery, LASER 3D machines are maintained on a stringent maintenance program. This avoids costly breakdowns guaranteeing LASER 3D customers receive on time, quality product.
Phil*



LASER 3D was the first laser job shop in Australia to be accredited with ISO 9000. Today, every department of LASER 3D remains integrated and continues to comply with ISO 9001.
ISO 9001 is a family of standards for quality management systems. Maintaining ISO 9001 certification means LASER 3D:
- Monitors output and maintains quality, with appropriate and corrective action taken whenever necessary.
- Facilitates continual improvement. This means processes are constantly evaluated and improved in regards to efficiency, effectiveness and flexibility.
Improvements are based on implementing small changes, rather than the radical changes. Many ideas come from LASER 3D's workers and are easy to implement.
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Customer Survey Results
LASER 3D commissions a third party marketing organisation to complete regular customer surveys. A random selection of customers answer questions on a range of topics including product, service, staff and various areas of their experiences of dealing with LASER 3D.
The survey provides LASER 3D management with a measure of the company’s performance. The feedback shows where customer expectations are being met [or exceeded] and identifies areas that require improvement.
By conducting regular customer surveys, strategies and practises are implemented to ensure customer satisfaction and product offering of LASER 3D continues to be the best that it can be.
The Survey Format
Service
Questions asked include: Rating customer service levels, accessibility to support staff, ability to track jobs during manufacture, order and delivery process, promised delivery times verses actual delivery times, resolution of service issues and rating LASER 3D’s ability to meet customer needs.
76% of customers ranked LASER 3D’s service within the excellent/above average categories.
“Meeting customer’s needs” and “ease of accessibility to LASER 3D service staff” both scored highly with excellent/above average replies dominating.
Product
Customers were asked to rate the quality of LASER 3D product and to evaluate the range available. 
95% of customers place LASER 3D product quality and product availability within the excellent and above average categories.
LASER 3D Staff
Questions focus on LASER 3D staff's professionalism, product knowledge, experience and problem solving abilities.

Overall, 88% of responses within the service category were in the excellent and above average category.
Professionalism of staff rated excellent with 63%.
The LASER 3D "Point of difference"
Points of difference are parameters that help define the reasons customers choose LASER 3D over the competition.

To establish LASER 3D’s true points of difference, no set answers, categories or prompts were provided.
According to customer survey, LASER 3D’s main point of difference is service.
Product, price and quality followed with equal percentages.
Overall rating for dealing with LASER 3D

Customers were asked to rank their satisfaction of dealing with LASER 3D
64% of customers placed LASER 3D in the excellent / above average categories.
Experience counts
Why do LASER 3D customers respond so highly? Find out how LASER 3D can exceed your expectations, contact your local LASER 3D office today!
*Details of survey and testimonials are kept within our marketing department. For further information, please contact us.